PopCap Ready To Explode With Plants Vs. Zombies, Bejeweled Merchandise
Over the last 12 years, PopCap has worked tirelessly, transforming little-known casual games into huge brands. Now it's time to take the next logical step into the world of merchandising, where fans will be able to don apparel and purchase other cool things based on the successful Plants Vs. Zombies and Bejeweled properties.
In fact, the company just signed its first licensing agreements with Trends International, Bioworld Merchandising, Funko!, MjC International, Jazwares and Walls360. Products will appear this spring, with more on track for 2013.
"We're taking a measured, deliberate approach to licensing our IPs, focusing on quality brand extensions that expand our unique game icons and experiences for our fans in authentic, meaningful ways," said Brennan Townley, director of brand licensing at PopCap Games. "The partnerships we've announced today represent partnerships with some of the most highly regarded licensees in their respective categories."
With this in mind, here's what you can expect:
-Bioworld Merchandising will be creating apparel, headwear, bags and accessories.
-Jazwares is developing a series of plush toys, figures and electronic accessories including headphones, USBs, speakers and device cases.
-Walls360 will be offering a starting line up of wall graphics including individual characters and exclusive bundles.
-Funko! will be creating Plants vs. Zombies versions of their distinctive Pop! Vinyl Figurines.
-MjC International is working on adult sleepwear and boxers.
-Trends International is developing calendars and posters.
So far, so good. Now how do we go about snagging a zombie wallet?