Great Big War Game Developer: Windows RT "Born To Fail"

Paul Johnson, owner of Great Big War Game developer Rubicon Mobile, has attacked the Windows RT App Store in a website update, describing the service as "born to fail". A port of the company's best-selling iOS and Android game Great Big War Game cost around $16,000 to create, while bringing in just $84 worth of sales.

"A week after release we have made the princely sum of GBP 52 [approx. $84] in sales," he wrote.

"That's not a typo. And despite this, and the fact that Great Big War Game is one of only several halfway decent launch titles, Microsoft have confirmed they will not give us any promotional features or help us with visibility in any way."

While scathing of Microsoft's approach to smaller studios, Johnson had higher praise for the support received from the likes of Apple, Android, and even Blackberry in promoting apps to a wider audience.

"Apple regularly promote our apps. Android regularly promote our apps. Even RIM (Blackberry) regularly promote our apps. We enjoy working with those companies and it's nice to see them acknowledge that we bring them some small amount of additional value to their setup."

He finished his post with a grim warning for other developers looking to support the service:

"If other developers get this treatment, that store is going to look mighty bleak for a long time to come. Please take this as a warning. I know I sound bitter and twisted and there's a reason for that: I actually am. We have wasted a lot of time, resources and money on supporting this platform and all that happened was we got spat on..."

"I hope this thing falls flat on its face, but I do hope they don't take other developers down with them. We are fortunate enough to be able to suck up the GBP 10,000 [approx. $16,000] it cost to do this port and move on, but other outfits may well not.

"Don't be one of them."


Download Great Big War Game (iOS)
Download Great Big War Game (Android)