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CTIA: Thumbplay Deals with Disney

Online retailer to distribute Disney-themed mobile content

(CTIA coverage sponsored by Abandon Mobile)

Online retailer Thumbplay Inc. announced today a mobile content distribution agreement with the Walt Disney Internet Group (WDIG).

As part of the agreement, Thumbplay will distribute content from WDIG's publishing labels mDisney, creator of Disney-themed mobile content, and Starwave Mobile, the company's third-party mobile content licensing and publishing arm. The offerings will include graphics, tones and mobile games.

Thumbplay offers more than 50,000 pieces of mobile entertainment content, including ringtones, wallpapers, games and text-based services.