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R.I.P. Game Boy

Nintendo's "third pillar" has crumbled thanks to multiple Nintendo stumbles, and the unstoppable might of the DS. We take a closer look at the death of the "Game Boy" brand...

...Continued From Page 1 While some might say that Nintendo supported their three pillar strategy - I believe otherwise. When it was announced that the Nintendo DS was going to be a portable gaming device that not only played Nintendo DS games, but GBA games as well, it pretty much defeated the purpose of owning a GBA in the first place. If you didn't own a GBA yet, why bother now? It made logical sense to just take the plunge and buy a Nintendo DS for the additional cost at $150 (original price, as the unit now retails for $130). The only things that the GBA had over the DS were price, size, and backwards compatibility.

I've always believed that Nintendo pretended to support the three pillars as a way to fight Sony's looming release of the PlayStation Portable. If the new dual screen and touch screen didn't appeal to the mass market then Nintendo could fall back on the Game Boy and ride on its success and eventually give it a true successor and act as if the Nintendo DS had never happened at all (ala Virtual Boy). But like Nintendo had hoped, the DS didn't fail and helped prove their theory that the game industry "needed to be disrupted." However the downside to this is that it put the Game Boy in an awkward position. It was now technically inferior to everything else on the market, and all of the Game Boy Advance software was now playable on the Nintendo DS, so in essence Nintendo had cornered the Game Boy Advance and it had no where to go.

The Game Boy Micro unveiled for the first time at E3 2005

In a last ditch effort to support the Game Boy Advance and its three pillar stance, Nintendo unveiled the Game Boy Micro at E3 of 2005 and claimed it was "a further extension of portable play." Nintendo had the philosophy that having three handhelds on the market (Nintendo DS, Game Boy Advance SP and the Game Boy Micro) would over power the competition, but the end result was overkill to consumers. It may seem like an easy choice to the well-informed gamer, but to an oblivious parent planning on buying a simple game device for their child, they become overwhelmed by the various choices.

Regardless of the hardware on the market, the Game Boy Micro still had the potential to attract to thousands of new comers from the variety of high quality software that was still managing its way through the pipeline at the time. Nintendo continued their dedicated support with top notch games such as Fire Emblem: The Sacred Stones, Donkey Kong Country 3, The Legend of Zelda: The Minish Cap, Final Fantasy IV, and the extremely successful Pokemon Emerald. While third parties pitched in with games such as Gunstar Super Hereos, Banjo-Pilot and Riviera: The Promised Land. And yet despite the stellar software, the Game Boy Advance in general was completely ignored in Japan, while the Micro floundered at retail in the US as well as almost all over the world.

The Game Boy was showing its age, as well as its potential future (or lack thereof.)


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